Aviva is the UK’s largest insurer and major institutional investor with a 325-year history in the UK. With one in four UK households an Aviva customer, it recognises that playing an active role in supporting the communities in which it operates is vital to the long-term success of its business, and the country. Aviva benefits from long-standing and deep local connections as an anchor institution in Norwich and in addition to supporting its local community is eager to support wider regional economic growth. Joining the Eastern Powerhouse is an exciting way that we can work with other businesses and civic institutions in the region to achieve this.